Integration with Google Tag Manager
Send Player events to GTM for better targeting and analytics
This document outlines how to track events from Gumlet Player.js and push them to Google Tag Manager (GTM) using the dataLayer
.
Prerequisites
- Google Tag Manager is properly set up on your website.
- Gumlet Player.js is integrated with a video player on your page.
Basic Setup
Include this GTM dataLayer snippet before any tracking:
<script>
window.dataLayer = window.dataLayer || [];
</script>
Sample Events
<script>
const player = new GumletPlayer('#gumlet-player');
// Event: Video Play
player.on('play', () => {
dataLayer.push({
event: 'video_played',
video_title: player.videoTitle,
current_time: player.currentTime()
});
});
// Event: Pause
player.on('pause', () => {
dataLayer.push({
event: 'video_paused',
video_title: player.videoTitle,
current_time: player.currentTime()
});
});
// Event: Video Ended
player.on('ended', () => {
dataLayer.push({
event: 'video_completed',
video_title: player.videoTitle
});
});
// Event: Video Started (first play)
player.on('loadedmetadata', () => {
dataLayer.push({
event: 'video_started',
video_title: player.videoTitle,
duration: player.duration()
});
});
// Event: Seeked
player.on('seeked', () => {
dataLayer.push({
event: 'video_seeked',
video_title: player.videoTitle,
current_time: player.currentTime()
});
});
</script>
Learn more about the possible events here - https://github.com/gumlet/player.js?tab=readme-ov-file#methods
Updated about 8 hours ago