Video Analytics

The deep insights from your videos set you on top of your audience's needs. Gumlet's advanced video analytics provide the insights that enable you to improve your content, increase engagement, and make your audience happy.

You can access the analytics page from two places:

Right from the video CMS table

Click on the analytics icon in the CMS
From the video settings page

Click on the quick analytics strip

The metrics you can deep dive into with Video Analytics:

video heatmap -> learn more about heatmap here
find the absolute view on a daily, weekly, and monthly basis
find the total impression on a particular date range
total time played grouped in days/weeks/months
average view rate -> views/impressions, how many video plays against the video loads
find the geography of your audience, i.e., cities or countries
top pages (referrers) from where your video is being watched
top browsers and devices your audience uses for watching your content