Video Engagement

Video Chapters

The video chapters help add an index to your video content. You can add chapters to your videos to make them engaging and helpful for viewers.

Chapter edit UI on Gumlet — Chapter Edit UI on Gumlet

Steps to add chapters:

Move the timeline marker to add the chapter
Click on the clock icon on the right side to pick the marker time
Add a chapter label
Keep adding chapters as needed and save them.
To remove a chapter, click the cross and save the changes.

Note: If you do not want to show a name for a part of the video, you can keep the chapter title as a single space. The chapter marker will still appear on the timeline without any visible label.

CTA (call to action)

The CTAs are essential for brands to take their audience to Product Pages, Websites, or custom destinations. Configure call-to-action to increase brand awareness and drive sales.

Click on `**Add Call to Action**` to add CTAs — Click on **`Add CTAs`** to add CTAs

You can customize your CTA:

position
background and font color
destination URL and behavior
entry and exit time

A sample CTA looks like this:

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There is no limit on number of CTAs.

Lead Capture Forms

Video lead capture lets you collect your viewers’ contact information directly inside the video player. Add a lead capture form in under 30 seconds to start gathering details like name, email, or custom fields that matter to your business. These forms help you qualify leads, nurture prospects, and measure how your videos contribute to conversions. Learn more about form fields, styling options, and display rules here.

Custom End Screen

Gumlet lets you add customizable end screens to keep viewers engaged even after the video finishes. You can display a text message, a clickable URL button, an image banner, or a More videos section that recommends additional content from your library. These end-screen components guide viewers to specific actions, such as visiting a page, exploring your products, or watching related videos. Learn more about all the possible end screen layouts and customization options here.

API access

Chapters for a video can also be managed via API. Refer to the Create/Update Video Asset Chapters API to create, update, or remove chapters programmatically.
CTAs for a video can be set when creating or updating the asset via API. Refer to the Create Video Asset API for implementation details.