Video Analytics
Detailed video insights to understand your audience and improve your content delivery.
Gumlet provides comprehensive analytics data to help you understand who is viewing your videos, how they are engaging with the content, their geographic location, the devices they are using, and much more.
Dashboard
A comprehensive dashboard is automatically created for all users with the following reports:
- Impression graphs
- Total Views
- Unique users tracking
- Playback time graphs
- Geographical map visualization
- Top videos ranking
- Custom reports (if added)
Real-time Dashboard
Monitor live performance with auto-refreshing data including:
- Average concurrent viewers
- View and impressions metrics
- Videos currently being watched
- Views by country breakdown
- Device analytics
- Browser analytics
- Data from the last 30 minutes (auto-refreshes)
The above dashboards provide insights into real-time and historical trends. Additionally, we offer detailed video metrics to help you create better videos, boost engagement, and enhance the viewer experience.
Video Metrics
Here are the metrics dashboards that you can refer to:
- Total Views
- Unique Viewers
- Playing Time
- Concurrent Viewer
- Impressions
- Form Submissions
- CTA (call to action) Clicks
- Completion Rate
Per-video reports also include a heatmap, geography, devices, browsers, and top pages (referrers). Pass user data in the embed to get user-level analytics.
Industry use cases
Use the same metrics for different goals. Start with the row that matches your audience, then filter or break down by video, device, geography, or user.
| Industry / audience | Metrics to watch | What they tell you |
|---|---|---|
| Marketing | Form submissions, CTA clicks, impressions, views, average view rate (views / impressions), top pages | Whether campaign videos load, play, and convert—and which landing pages drive those plays. Pair with lead capture and CTAs. |
| Educators & teachers | Completion rate, playing time, unique viewers, heatmap, user-level analytics | Which lessons students finish, where they skip or drop off, and who still needs to watch. |
| Corporate training | Completion rate, playing time, user-level analytics, heatmap | Whether required onboarding or compliance videos were completed, and by whom. |
| OTT | Concurrent viewers, unique viewers, playing time, geography, devices & browsers, heatmap, top videos | Peak audience, catalog performance, device mix, and where viewers abandon a title. |
| UGC | Impressions, views, unique viewers, top videos, completion rate | Reach vs watch-through, so you can surface uploads that actually get watched. |
| Live events & webinars | Concurrent viewers (real-time), views, geography, devices, form submissions | How large the live room is, where viewers are joining from, and how many convert during the session. |
| E-commerce | CTA clicks, impressions, views, average view rate, top pages | Whether product or demo videos on a page get played and whether they send shoppers to the next step. |
Metric features
All metrics come equipped with powerful tools:
- Filters - Narrow down data by specific criteria
- Grouping - Organize metrics by different dimensions
- Breakdown - Analyze metrics across categories
- Graph types - Multiple visualization options
- CSV exports - Download data for external analysis
- Save to dashboard - Pin important reports to your dashboard
- Save report - Store reports for future reference
Learn more about advanced features available with each metric here.
